ron
(at) thegeofactor (dot) com
Business
profile with endorsements:
http://www.linkedin.com/in/ronexler
VISIONARY GEOSPATIAL MARKETING EXECUTIVE
EMERGING GROWTH COMPANIES
Results-focused
and customer-driven leader with the
vision, experience, and business insight to properly determine and execute
go-to-market strategy. Reputation as a tenacious market researcher,
clear-thinking problem solver, and creative idea generator with consistently
thriving management-level experience with technology vendors and consulting
services providers. A recognized technology industry expert and prolific writer
quoted in the industry media more than 50 times and regularly called upon for
advice. Excellent grasp of the industry,
its trends, and actions that executives should take. Rare combination of
business, technical, and interpersonal skills and does whatever necessary to
get the job done.
SELECTED
ACCOMPLISHMENTS
•
Reputation as sought-after expert in geospatial
business applications.
•
Named one of top English-language analyst bloggers
by Technobabble 2.0 for The Geo Factor about the business of
geography.
•
Established partnership with the Open Geospatial
Consortium (OGC) to address business uses of geographic information.
•
Managed diverse and distributed research group to
industry-leading 70% retention level.
•
Led product marketing efforts for products including
an award-winning effort at a start-up and in another company grew revenue 100%
per year.
CAREER SYNOPSIS
Consultant –
•
Perform
market research on hospital automation product and services market. Research
vendors and uses of hospital facilities management and clinical technology
services.
Robert Frances Group,
Inc. -
RFG is an
advisory service for information technology executives in large, global
enterprises.
Vice President and
Research Fellow
•
Lead
practice area analyst for application lifecycle management, Geographic
Information Systems (GIS), and legacy modernization. Delivered pivotal research
reports, presentations, and answered client inquiries, helping some of the
world's largest enterprises make important business decisions.
•
Managed
and performed consulting projects with a flawless record of on-time and
on-target delivery. Satisfied clients include BMC Software, CA, Interwoven,
Micro Focus, Microsoft, Serena Software, and the City of
•
Ability
to interview end users of technology, analyze competition and markets, and
synthesize that for executives will provide tremendous value to a vendor
looking to better understand its markets.
Director of Research
• Managed team of twelve industry analysts,
and supervised publication of daily written research. Increased employee
productivity and loyalty through mentoring as well as fair and consistent
policies. Management skills will help another company better attract and retain
quality employees, improving product and service quality while reducing the
costs of turnover.
• Revamped and managed client inquiry process.
Improved response time by 100 percent, while documenting more details of
interactions helped better serve clients leading to 70 percent client
retention, amongst the highest in the industry. Ability to efficiently run a
research operation will help a vendor provide superior analyst relations, and
thereby improve mindshare in the industry analyst and media communities.
NetBalance, Inc. -
NetBalance
was a start-up vendor of software for technology asset management.
Vice President, Product
Management
• Defined
market strategy and tactics including pricing, licensing, and positioning.
Ensured the company launched the first release on time, which appeased
customers and investors. Keeping complex projects on schedule will help another
company save time and money.
• Crafted
effective marketing messages, showing the aptitude to clearly communicate
complex ideas, which is of high value to vendors.
• Authored
company business plan used to acquire investment capital. The plan helped land
the company its second round of funding, $1.3M. Experience in building business
plans shows ability to understand all aspects of a business and is of value to
another company evaluating acquisition or investment opportunities.
• Developed
relationships with HP, Microsoft, and Oracle. Navigating the large vendors and
finding the right people, while selling the value proposition of an unknown
product is a rare skill that will be invaluable to any firm partnering to help
grow its business.
Landmark Systems, Inc. -
Landmark
was a $45 million vendor of systems management software, now part of Allen
Systems Group.
Senior Product Manager
•
Brought
new product to market for finding application response times. Performed
extensive customer research and analysis, then drove product development toward
meeting requirements.
INTERSOLV, Inc. -
INTERSOLV
was a $180 million vendor of development tools and is now part of Serena
Software.
Product Manager, PVCS
•
Managed
product life cycle for $49 million product line. Led product to Unix revenue
growth at 100% per year. Finding new markets for existing products can help a
firm expand beyond its current revenue streams to grow the business in a
relatively low-risk fashion.
Synercom
Technology, Inc. -
Synercom was a $17 million vendor of technology for automated
mapping/facilities management.
Sales
Administration Manager
• Prepared strategies and proposals for
multi-million dollar bids.
Government Marketing Manager
• Created and successfully implemented business plan to enter
government markets.
Product
Manager
• Prepared market analysis reports and business plans to define
new markets and recommend future directions for GIS products.
Applications
Consultant
• Provided technical sales support including demonstrations,
consulting, trade shows, and benchmarks.
Battelle
Memorial Institute, Information Systems Division -
Battelle is an international, private, not-for-profit research institute
that provides technology and scientific research services for government and
the private sector.
Research
Scientist
•
Developed maps portraying
• Initiated and led development of an automated mapping system for
security and accessibility. Developed concepts to reduce costs of providing map
information to facilities managers.
• Provided contract research: needs assessment, technology
analysis, and design of automated systems.
The Cartography Laboratory is a full-service cartographic production
facility.
•
Supervised all phases of
map design and construction for publications.
•
Conceived and implemented
program for creating accessibility maps for use by people with physical
disabilities.
SELECTED PUBLICATIONS, RECOGNITIONS
•
Regular
columnist for MC Press Online publication MC
Systems Insight
•
More
than 125 articles and technical papers published in the past twenty years.
•
Member
of Geospatial Information & Technology Association (GITA)
•
Best
Startup PR Campaign from Software Marketing Journal 1998.
•
Working With Industry Analysts: The Insider's View.
Product Management View Webinar Series.
EDUCATION
M.S. Cartography,
B.S. Geography,